We are passionate about the power of custom apparel and promotional products to connect people, build brands, and create lasting memories. Our enthusiasm fuels our creativity and dedication to delivering exceptional service.

Our story began in 2008 when Alan and Pam Fitch opened Jack Backers College Bookstore at their alma mater, Stephen F. Austin State University. With a passion for both SFA and the Nacogdoches community, they focused on providing extraordinary customer service and top-quality products at competitive prices. Since then, our family has grown, but our commitment to quality and customer satisfaction has remained unwavering.  

In 2013, the custom apparel division spun-off from the bookstore, creating what is known today as Spirit Outfitters. With a combined 100+ years of experience in the custom apparel business, our team’s knowledge about materials and production processes are unmatched. We are constantly striving to innovate and improve our products and services. We explore new technologies, designs, and materials to offer our customers the best possible experience.

Let Spirit Outfitters be your partner in creating lasting memories and fostering connections. We bring together a rich history of family values, exceptional service, and unmatched expertise to empower your brand and tell your story through custom apparel and promotional products. Together, let's turn your vision into reality and leave a lasting mark.

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